China Sports Lottery joins project to develop third-party lottery market

Berjaya Corporation Bhd (BCorp) has announced it is partnering with the China Sports Lottery HKJC INFOTECH (CSLJC) for an initial five-year term. 

Effective immediately, the partnership, which is subject to renewal following its initial five year run, aims to explore opportunities to jointly develop a third-party lottery market under a responsible gaming framework.

A statement released by BCorp read: “Stemming from the Belt & Road Initiative, this bilateral cooperation aims to further enhance the technical and business management capabilities of BCorp and its subsidiaries in lottery operations, enrich its lottery product offerings, study opportunities for expanding into the third-party lottery market, and promote the rapid and healthy development of the lottery business on the basis of mutual respect, trust, and friendly consultation with CSLJC to broaden business cooperation for common growth and development.”

BCorp executive chairman Tan Sri Vincent Tan discussed how through the collaboration his organisation would be able to leverage on the expertise and experience from CSLJC to further enhance its existing lottery business. 

Moreover, Tan also commented on the fresh opportunities in the lottery and gaming industry in new regions that could now be explored as a result of the partnership.

He said: “This framework agreement is the result of constructive engagement and negotiations between BCorp and CSLJC following their successful experience-sharing and training in 2018 and 2019 on mobile phone and internet lottery distribution channels and lottery development as encouraged by the Belt & Road Initiative in China and Hong Kong.”