IWG bolsters North American presence with New Hampshire deal

IWG, a supplier of digital e-instant games to member lotteries of the World Lottery Association and the North American Association of State and Provincial Lotteries, has announced an agreement with the New Hampshire Lottery that will see the launch of two seasonal e-instant titles.

The pair of seasonal fan-favorites from IWG – Halloween Extreme and Frosty Fun – will now be added to the New Hampshire Lottery’s portfolio with Halloween Extreme going live on August 19, and Frosty Fun available from October 28. 

Moreover, the games will also have retail versions printed by Scientific Games, with both e-instants linked to their printed versions via cross-promotional free play awards which aims to introduce retail players to the online medium.

Rhydian Fisher, IWG CEO, stated: “Normally within the ilottery product offering, games that originate in retail make their way to online, but this is unique as it is the opposite of that. The New Hampshire Lottery has taken our successful e-instant games and mechanics and applied them to retail tickets, which adds huge value for the retail experience, as players get new themes and mechanics from the ilottery offering.”

Having traditional retail versions of popular e-instant titles has become common practice for IWG, with the group having previously converted its Super Cash Buster title into a retail scratch game for the Atlantic Lottery Corporation, Loto Quebec and Lotto New Zealand.

Charlie McIntyre, Executive Director of the New Hampshire Lottery, added: “Our recent IWG integration adds tremendous value to the New Hampshire ilottery experience, but the cross-promotional efforts with Halloween Extreme and Frosty Fun demonstrates how our partnership with IWG goes beyond that. We are excited to be launching Halloween Extreme and Frosty Fun in dual formats, and we are looking forward to more opportunities like this with IWG.”

The deal with the New Hampshire Lottery furthers IWG’s reach across the North American lottery sector and follows on from partnerships with ALC, BCLC, Georgia Lottery, Kentucky Lottery, Loto-Québec, Michigan Lottery, Virginia Lottery and Pennsylvania Lottery.