IWG bolsters lottery portfolio following digital Virginia deal

Instant win games supplier IWG has announced the launch of its digital instant win games on the Virginia Lottery’s ilottery gaming platform, thus making it the 23rd WLA/NASPL-member lottery to incorporate the supplier’s games portfolio. 

Having been completed in just a number of weeks, the speed of the integration has been made possible due to the pre-existing, long-standing collaboration between IWG and NeoPollard Interactive, the Virginia Lottery’s ilottery platform provider.

Rhydian Fisher, IWG CEO, stated: “We’re so excited to be live in Virginia, our 23rd ilottery launch. The Virginia Lottery and its entrepreneurial approach to iLottery combined with the support of its platform vendor, NeoPollard, made it possible for us to execute a contract, integrate our RGS platform, and localize a set of games, all in a very short period of time. Clearly, the leading ilottery platforms have proven they can support the integration of independent game providers, like IWG, right during a program’s initial launch.”

As a result of the deal between both organisations, a host of titles is now available to Virginia locals including Cash Expander, a customized game from IWG that has been designed specifically for the Virginia Lottery. 

The gameplay, which utilizes the developer’s core ‘match three cluster’ mechanic, includes gold, silver and bronze Virginia state symbols that activate the bonus round when three appear on-screen.

The release of Virginia Cash Expander marks the fourth iteration of this instant win game appearing in the North American ilottery market, following previously integrated localised versions in Michigan, New Hampshire and Pennsylvania, which have all since proven hugely successful, with players appreciating the content that’s been adapted for their own respective markets.

Kevin Hall, Executive Director of Virginia Lottery, added: “IWG has done a tremendous job delivering the first of many games from its portfolio to the Virginia Lottery. They, along with our partners at NeoPollard, completed this integration within a very demanding timeline. Having seen the success of Cash Expander with other lotteries in North America, we’re confident our own localized version will also appeal to a wide range of players here in Virginia.”

The launch of instant win games with the Virginia Lottery further bolsters the supplier’s lottery client portfolio, which already includes the likes of Georgia, Kentucky, Michigan, New Hampshire, and Pennsylvania in the US, and the Atlantic Provinces, Québec, and British Columbia in Canada.