IWG goes live in New Hampshire following ilottery deal

Digital e-Instant games supplier IWG is now live in New Hampshire on the New Hampshire Lottery’s NeoPollard-provided ilottery platform following the striking of a deal between both organisations. 

The first game set for launch is New Hampshire Cash Expander, a localized title that tailors the company’s popular Cash Expander mechanic specifically for players in the Granite State.

Built on IWG’s core ”match three cluster” mechanic, New Hampshire Cash Expander awards prizes when three of the same blocks are clustered together. Clustered blocks burst and additional blocks fall to fill the board, potentially creating additional wins. 

Furthermore, players who reveal three gold, silver or bronze New Hampshire state symbols will activate the applicable expanding bonus game resulting in a guaranteed win.

Rhydian Fisher, IWG CEO, said: “It’s so important that we work closely with the New Hampshire Lottery to optimize the games for its market, and New Hampshire Cash Expander is a perfect example of that. The New Hampshire Lottery did a tremendous job of allowing us to leverage the game’s previous success, while making it its own and customized for its players.”

The launch marks the third instance, following on from versions in Michigan and Pennsylvania, of a localized variation of this digital e-Instant game appearing in the US ilottery market.

Charlie McIntyre, Executive Director, New Hampshire Lottery, said: “One of the many qualities that IWG brings to the table is offering custom content specifically for lotteries. New Hampshire Cash Expander is our first localized game for players here in the Granite State, and we know it will be hugely popular. We’re excited to be launching additional content from IWG for years to come.”

In addition to Cash Expander, the New Hampshire Lottery is planning to offer a full set of games from IWG, with the supplier being selected as a partner with the aim of enhancing and expanding the ilottery.