INTRALOT, in tandem with its Malta-based subsidiary Maltco Lotteries, has furthered the offering of its U*BET sportsbook with the addition of esports markets in the shape of E*SOCCER betting.
The launch will see E*SOCCER available across Maltco Lotteries’ retail network, with the virtual offering now set to offer players the opportunity to bet on some of the most popular worldwide electronic football leagues of FIFA20, powered by SPORTRADAR.
Vasileios Kasiotakis, Maltco Lotteries’ CEO, stated: “Maltco Lotteries is always seeking to innovate and differentiate its offering by introducing new games in Malta. INTRALOT has been instrumental in our company’s wide modernization by providing us with next-generation solutions.
“As the pioneers of betting in Malta and having established U*BET as a leading and trusted brand, it was only natural for Maltco Lotteries to take the next step and expand its sports offering with electronic leagues. Our aim is to offer E*SOCCER players with a comprehensive betting option that features a simple participation method, and to responsibly enhance their player experience.”
E*SOCCER sees players and their respective teams compete for top prizes at the world’s major esports tournaments.
Betting on the virtual events is available daily from Maltco Lotteries’ fully operational POS network, which has implemented social distancing measures, offering a safe environment in which players can choose from its portfolio of entertaining games, specifically designed to comply with responsible gaming principles.
INTRALOT Group CEO Dr. Chris Dimitriadis said: “We are proud to see Maltco Lotteries at the forefront of retail transformation elevating the digital experience of players. INTRALOT has built upon a broad portfolio of next- generation solutions and operational expertise across verticals that enable lottery and gaming operators to forge new opportunities in unprecedented times and drive growth.”
