Relax furthers Scandinavian presence with Svenska Spel deal

A deal has been revealed between Swedish lottery and gaming operator Svenska Spel and Relax Gaming that will see the igaming aggregator and supplier of unique content launch its portfolio of casino games in the region. 

As a result, Relax’s in-house developed content is now set to launch on the Swedish state-owned operator’s online casino platform, thus expanding the firm’s footprint in core Scandavian markets and furthering the distribution of titles such as Snake Arena, Money Train and Hellcatraz.

Daniel Eskola, Relax Gaming CCO, said: Teaming up with Svenska Spel presents huge opportunity for growth in the Scandinavian region and underlines the appeal of our offering with the industry’s most established operators.

“This partnership is a milestone in Relax’s business journey, and we look forward to collaborating closely with the operator to provide quality content that has proven popularity amongst its vast customers base.”

Svenska Spel will also gain access to Relax’s library of aggregated content from its Silver Bullet and Powered By studio partner network, including popular titles from studios such as Kalamba Games and Fantasma Games.

Niklas Örtbrant, Head of Online Casino at Svenska Spel, said: “Relax Gaming’s reputation for speed, flexibility and business simplicity had attracted us to the supplier some time ago, so we are excited to be gaining access to the diverse range of casino games available through its platform. 

“Both Relax’s proprietary and aggregated portfolios contain must-have online slot titles that we expect will be a big hit with our players and help us meet the growing demand for innovative interactive content.”

The partnership with Sweden’s leading lottery, betting and casino operator builds on Relax’s Scandinavian portfolio which already includes the likes of Kindred and Veikkaus.