Lottery supplier Pollard Banknote has signed a deal which will make it easier for outlets to sell instant lottery tickets.
The firm has signed a deal with global branded payments provider Blackhawk Network, Inc. that will enable retailers to merchandise instant tickets “in-lane” at retail to provide both current lottery players and new impulse customers a quick and simple way to purchase popular instant games directly at the register and most self-checkout kiosks.
With Pollard Banknote’s patented scanACTIV solution and Blackhawk’s direct POS integrations with an expansive network of the nation’s leading retailers, shoppers will be able to buy lottery tickets in the checkout lane when paying for groceries and everyday items without the added step of waiting in a separate line or making a separate purchase at a customer service counter or vending machine.
Jennifer Westbury, Executive Vice President of Sales & Customer Development at Pollard Banknote, said: “We are excited to partner with an industry leader like Blackhawk and leverage its breadth of retail and payments expertise to expand our lottery products across its expansive network of multi-lane retail partners.
“Pollard Banknote is a proven innovator in the lottery industry and is dedicated to being at the forefront of introducing new solutions for lotteries to expand their player reach and grow sales. scanACTIV is part of our evolving portfolio of cutting-edge solutions designed to enhance retail sales and facilitate in-lane lottery purchases.
“Our partnership with Blackhawk will further enable us to deliver a more convenient lottery experience, and more importantly, open untapped opportunities for lotteries to increase revenues in support of good causes in their local communities.”
Historically, multi-lane retailers have been unable to offer in-lane purchases of lottery products due to the need for employee lottery training, special storage displays and inventory procedures, and the potential for theft or fraud of “live” tickets. However the scanACTIV solution means lottery tickets have no value until they are activated at checkout, supporting a convenient, seamless, and secure experience. For added value, retailers could also offer additional benefits to consumers — like fuel points — or coordinate co-promotions with lotteries at each store.
Brett Narlinger, Head of Global Commerce at Blackhawk Network, commented: “Blackhawk is committed to bringing innovative payment solutions to POS — including lottery — to its vast network of retail partners to help increase reach, loyalty, and revenue.
“Partnering with Pollard Banknote to support its scanACTIV solution is yet another option that can enable our multi-lane retail partners to drive incremental sales and offer greater value and convenience to their customers.”
How it works:
- Retailers can display lottery tickets within their Gift Card Mall or near a point-of-sale (POS) terminal to be scanned upon purchase, making lottery games more visible to shoppers than ever before.
- At POS, the cashier is then prompted to activate the lottery ticket, much as they would activate a gift card.
- After completing the purchase, the player can play using his or her mobile phone or computer.
- Consumers can redeem all winning tickets the same way traditional tickets are redeemed.