InComm unveils Playport partnership

Payments technology company InComm has unveiled its latest partnership with Playport Gaming Systems, a digital gaming innovator that enables state lotteries to sell custom-designed digital instant win games in brick-and-mortar retail locations.

As a result of the deal, Playport’s instant win game products, powered by VanillaDirect, will now gain access to a network of almost 60,000 participating retail locations nationwide. 

This network of retailers covers convenience and value stores as well as pharmacy outlets and includes a selection of the largest sellers of lottery across the US. Moreover, some of the biggest retailers in the world are also included in the deal, some of whom are set to introduce lottery products to their customers for the first time.

Marina Bogard, CEO of Playport Gaming Systems, stated: “We are thrilled with this new partnership. Playport, powered by VanillaDirect, offers lotteries and lottery retailers a touchless purchase experience of digital instant win games.

“The world of gaming and playing instant win games is forever changed now, and InComm and Playport are at the forefront of providing new, instant win game purchases and redemption for the lottery industry.”

Playport’s instant win game technology integrates seamlessly with participating VanillaDirect retailers thus enabling the purchase of a new and innovative style digital instant win game. 

Additionally, the gaming innovator will now leverage InComm’s retailer integrations to enhance how instant win games are sold and played by providing players more choice and an improved game play experience through easy-to-use smartphone technology.

Tim Richardson, Senior Vice President at InComm, concluded: “Playport represents an exciting product that offers incremental revenue to lotteries and retailers by expanding lottery distribution to the much-coveted in lane point of sale for existing and new lottery locations.

“Playport’s lottery platform enables retailers to offer lottery solutions without the need for physical products or additional hardware which falls in-line with our strategy to make it easier for retailers to sell and consumer to purchase and play lottery.”