IWG and NetEnt partner for new instant win developments

New instant win games based on assets taken from NetEnt titles are set to be developed by Instant Win Gaming (IWG) following an agreement between the supplier and the digital entertainment firm. 

Scheduled for launch in Q3 2020, the instant win games will be made available to players across IWG’s global network of 21 WLA and NASPL lotteries. Moreover, IWG will also make the game available to users through its Progressive Play RGS. 

Rhydian Fisher, IWG CEO, stated: “We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players. 

“We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes.”

Andy Whitworth, Chief Commercial Officer at NetEnt, concluded: “We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector. 

“IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players.”